{"id":326,"date":"2022-05-21T18:06:50","date_gmt":"2022-05-21T18:06:50","guid":{"rendered":"http:\/\/soncovax.com\/?p=326"},"modified":"2024-02-21T14:25:42","modified_gmt":"2024-02-21T14:25:42","slug":"canh-tranh-trong-nganh-son","status":"publish","type":"post","link":"https:\/\/centnano.vn\/?p=326","title":{"rendered":"C\u1ea1nh tranh trong ng\u00e0nh s\u01a1n"},"content":{"rendered":"\r\n<h3 class=\"sapo\">K\u00eanh ph\u00e2n ph\u1ed1i \u2013 qu\u00e2n \u00e1t ch\u1ee7 b\u00e0i \u0111\u1ec3 c\u1ea1nh tranh trong ng\u00e0nh s\u01a1n \u2013 \u0111ang b\u1ecb t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00e0 c\u00f3 nguy c\u01a1 b\u00e3o h\u00f2a. V\u1eady gi\u1eefa th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, \u0111\u00e2u s\u1ebd l\u00e0 l\u1ee3i th\u1ebf m\u1edbi gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng doanh thu?<\/h3>\r\n<div data-check-position=\"body_start\">\u00a0<\/div>\r\n<div id=\"contentdetail\" class=\"contentdetail fl\">\r\n<div id=\"mainContent\">\r\n<p>Trong nh\u1eefng n\u0103m g\u00e2n \u0111\u00e2y, ng\u00e0nh s\u01a1n \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t ph\u00e1t tri\u1ec3n \u1ea5n t\u01b0\u1ee3ng. Ngo\u00e0i nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 Jotun, Dulux, Nippon Paint, 4 Oranges, nhi\u1ec1u nh\u00e3n hi\u1ec7u v\u1eeba v\u00e0 nh\u1ecf nh\u01b0 Galaxy, PaintPro, Petrolimex\u2026c\u0169ng \u0111ang v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd. C\u00e1c doanh nghi\u1ec7p ng\u00e0nh s\u01a1n \u0111ang c\u1ea7n n\u1ed7 l\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 gi\u00e0nh l\u1ea5y kh\u00e1ch h\u00e0ng.<\/p>\r\n<\/div>\r\n<\/div>\r\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_252993205\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"332\" src=\"https:\/\/centnano.vn\/wp-content\/uploads\/2022\/05\/cua-hang-son-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/centnano.vn\/wp-content\/uploads\/2022\/05\/cua-hang-son-1.jpg 650w, https:\/\/centnano.vn\/wp-content\/uploads\/2022\/05\/cua-hang-son-1-600x306.jpg 600w, https:\/\/centnano.vn\/wp-content\/uploads\/2022\/05\/cua-hang-son-1-300x153.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_252993205 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\r\n<p>Trong ng\u00e0nh s\u01a1n, k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 x\u01b0\u01a1ng s\u1ed1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh thu b\u1ec1n v\u1eefng, l\u00e0 ti\u1ec1n tuy\u1ebfn t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0o quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p d\u00e0nh r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng 1 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1eefng ch\u1eafc g\u1ed3m c\u00e1c \u0111\u1ea1i l\u00fd s\u01a1n, th\u1ee3 th\u1ea7u, th\u1ee3 s\u01a1n, ch\u1ee7 \u0111\u1ea7u t\u01b0\u2026 Tuy nhi\u00ean ng\u00e0y nay, cu\u1ed9c chi\u1ebfn ng\u00e0nh s\u01a1n kh\u00f4ng c\u00f2n ch\u1ec9 di\u1ec5n ra t\u1ea1i \u0111i\u1ec3m b\u00e1n m\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eeb tr\u01b0\u1edbc \u0111\u00f3: trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng.<\/p>\r\n<p>H\u00e3y theo d\u00f5i c\u00e2u chuy\u1ec7n d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u qu\u1ea3ng c\u00e1o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u201ch\u00e0nh tr\u00ecnh\u201d mua h\u00e0ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng ti\u00eau bi\u1ec3u nh\u01b0 th\u1ebf n\u00e0o:<\/p>\r\n<p>Ch\u1ecb Linh n\u0103m nay 30 tu\u1ed5i, \u0111\u00e3 c\u00f3 gia \u0111\u00ecnh v\u1edbi 1 con nh\u1ecf. V\u1ee3 ch\u1ed3ng ch\u1ecb thu th\u1eadp m\u1ed7i th\u00e1ng kho\u1ea3ng 40 tri\u1ec7u v\u00e0 hi\u1ec7n \u0111ang thu\u00ea 1 chung c\u01b0 nh\u1ecf t\u1ea1i khu Gi\u1ea3ng V\u00f5. Ch\u1ecb th\u01b0\u1eddng b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c h\u00e3ng s\u01a1n tr\u00ean TV v\u00e0o gi\u1edd c\u01a1m t\u1ed1i, ho\u1eb7c bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u00ean \u0111\u01b0\u1eddng \u0111i l\u00e0m, v\u1ec1 th\u0103m qu\u00ea hay ra s\u00e2n bay. D\u00f9 v\u1eady, ch\u1ecb ch\u1ec9 c\u00f3 th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c v\u00e0i c\u00e1i t\u00ean l\u1edbn nh\u01b0 Dulux, Nippon hay Jotun.<\/p>\r\n<p>N\u0103m nay, v\u1ee3 ch\u1ed3ng ch\u1ecb \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 mua m\u1ed9t c\u0103n h\u1ed9 chung c\u01b0 t\u1ea7m trung. Trong khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c d\u1ef1 \u00e1n B\u0110S, nhi\u1ec1u l\u1ea7n ch\u1ecb th\u1ea5y xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng s\u01a1n 4 Oranges n\u00ean ch\u00fa \u00fd \u0111\u1ebfn. S\u1eb5n \u0111ang c\u00f3 nhu c\u1ea7u s\u01a1n nh\u00e0, l\u1ea1i th\u00eam th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o r\u1ea5t h\u1ea5p d\u1eabn, \u0111\u00e1nh tr\u00fang v\u00e0o nhu c\u1ea7u v\u00e0 nh\u1eefng b\u0103n kho\u0103n hi\u1ec7n t\u1ea1i, ch\u1ecb li\u1ec1n click v\u00e0o xem th\u1eed. Ng\u00e0y h\u00f4m sau, ch\u1ecb l\u00ean c\u00e1c trang tin th\u01b0\u1eddng ng\u00e0y hay \u0111\u1ecdc (dantri, kenh14, afamily\u2026) th\u00ec \u201ct\u00ecnh c\u1edd\u201d xem \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft r\u1ea5t h\u1eefu \u00edch v\u1ec1 vi\u1ec7c s\u01a1n nh\u00e0 nh\u01b0: t\u01b0 v\u1ea5n c\u00e1ch ch\u1ecdn mua s\u01a1n, ch\u1ecdn m\u00e0u s\u01a1n theo phong th\u1ee7y, c\u00e1ch trang tr\u00ed nh\u00e0 c\u1eeda theo t\u1eebng m\u00e0u s\u01a1n\u2026<\/p>\r\n<p>Ch\u1ecb c\u0169ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c h\u00e3ng s\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e3n 4 Oranges m\u00e0 ch\u1ecb th\u01b0\u1eddng b\u1eaft g\u1eb7p g\u1ea7n \u0111\u00e2y. Thi\u1ec7n c\u1ea3m c\u1ee7a ch\u1ecb Linh v\u1edbi h\u00e3ng s\u01a1n n\u00e0y c\u00e0ng t\u0103ng th\u00eam khi tham kh\u1ea3o tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, ch\u1ecb \u0111\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u1eddi khen v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u00e0u s\u1eafc c\u1ee7a nh\u00e3n s\u01a1n n\u00e0y. Cu\u1ed1i c\u00f9ng, ch\u1ecb quy\u1ebft \u0111\u1ecbnh ch\u1ecdn mua 4 Oranges v\u00e0 c\u00f2n t\u00ednh r\u00f5 l\u01b0\u1ee3ng s\u01a1n c\u1ea7n mua l\u00e0 bao nhi\u00eau, ch\u1ecdn \u0111\u1ed9i th\u1ee3 n\u00e0o \u0111\u1ec3 thi c\u00f4ng tr\u01b0\u1edbc khi ra c\u1eeda h\u00e0ng s\u01a1n \u0111\u1ec3 mua.<\/p>\r\n<p>\u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t trong r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o trong ng\u00e0nh s\u01a1n. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 ngo\u00e0i tr\u1eddi c\u00f3 vai tr\u00f2 \u201cgieo\u201d \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong khi qu\u1ea3ng c\u00e1o online s\u1ebd gi\u00fap l\u1ecdc ra nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1 \u0111\u1ec3 cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u00f4ng tin ph\u00f9 h\u1ee3p, th\u00fac \u0111\u1ea9y h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\r\n<p>C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 gi\u1eefa h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi \u0111ang l\u01b0\u1edbt web h\u1eb1ng ng\u00e0y, l\u00e0m th\u1ebf n\u00e0o nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ecdn ra \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u? M\u1ed9t s\u1ed1 c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u1edbi m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng r\u1ed9ng l\u1edbn (VD nh\u01b0 Admicro) s\u1eed d\u1ee5ng Big data \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u1ecdc ra nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1eb3ng h\u1ea1n nh\u00f3m ph\u1ee5 n\u1eef \u0111ang quan t\u00e2m \u0111\u1ebfn B\u0110S, v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng, trang tr\u00ed n\u1ed9i th\u1ea5t\u2026.<\/p>\r\n<p>Khi \u0111\u00e3 c\u00f3 t\u1eadp d\u1eef li\u1ec7u, c\u00e1c c\u00f4ng ty n\u00e0y \u00e1p d\u1ee5ng gi\u1ea3i ph\u00e1p Marketing th\u00edch \u1ee9ng (adaptive marketing) \u0111\u1ec3 \u0111\u01b0a ra nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau, cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m cho nh\u1eefng ai th\u1ec3 hi\u1ec7n h\u00e0nh vi quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, v\u1edbi kh\u1ea3 n\u0103ng xu\u1ea5t d\u1eef li\u1ec7u b\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o trong th\u1eddi gian 80 milliseconds (t\u1ea1i Admicro), doanh nghi\u1ec7p c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh ch\u00f3ng th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn thu\u1eadt khi th\u1ea5y kh\u00f4ng hi\u1ec7u qu\u1ea3, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u00e1c \u0111\u1ed9ng v\u00e0o h\u00e0nh vi kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi.<\/p>\r\n<p>C\u00e1c c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o m\u1edbi c\u0169ng cho ph\u00e9p marketers t\u00edch h\u1ee3p nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0o kh\u00e1ch h\u00e0ng theo chi\u1ec1u s\u00e2u nh\u01b0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb (desktop v\u00e0 mobile), b\u00e0i PR, facebook v\u00e0 forum seeding. Nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o Performance based (qu\u1ea3ng c\u00e1o t\u00ednh theo hi\u1ec7u su\u1ea5t) \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u00e1c \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0o quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n<p>B\u1ea1n \u0111\u00e3 th\u1ea5y qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o qua c\u00e2u chuy\u1ec7n tr\u00ean? Nh\u01b0 v\u1eady, b\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p s\u01a1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng trong tr\u1eadn chi\u1ebfn tranh gi\u00e0nh v\u1ecb th\u1ebf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, thuy\u1ebft ph\u1ee5c h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ngay t\u1eeb r\u1ea5t s\u1edbm. V\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong ng\u00e0nh s\u01a1n, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nhanh tay t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Trong ng\u00e0nh s\u01a1n, k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 x\u01b0\u01a1ng s\u1ed1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh thu b\u1ec1n v\u1eefng, l\u00e0 ti\u1ec1n tuy\u1ebfn t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0o quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p d\u00e0nh r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng 1 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1eefng ch\u1eafc g\u1ed3m c\u00e1c \u0111\u1ea1i l\u00fd s\u01a1n, th\u1ee3 th\u1ea7u, th\u1ee3 s\u01a1n, ch\u1ee7 \u0111\u1ea7u t\u01b0\u2026 Tuy nhi\u00ean ng\u00e0y nay, cu\u1ed9c chi\u1ebfn ng\u00e0nh s\u01a1n kh\u00f4ng c\u00f2n ch\u1ec9 di\u1ec5n ra t\u1ea1i \u0111i\u1ec3m b\u00e1n m\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eeb tr\u01b0\u1edbc \u0111\u00f3: trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng.<\/p>\n","protected":false},"author":9,"featured_media":3487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/posts\/326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/centnano.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=326"}],"version-history":[{"count":7,"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/posts\/326\/revisions"}],"predecessor-version":[{"id":3488,"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/posts\/326\/revisions\/3488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centnano.vn\/index.php?rest_route=\/wp\/v2\/media\/3487"}],"wp:attachment":[{"href":"https:\/\/centnano.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centnano.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centnano.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}